advertising

New bus ad reminds us that animals are friends, not food

VHS’s new Translink bus ad highlighting our Go Veg campaign recently hit the streets of Vancouver. The ad, which features a young girl petting a pig, aims to remind us that when we were children we instinctively saw animals as friends and not food. VHS’s Go Veg campaign works to help people rediscover that innate love for animals and to raise awareness of the

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VHS response to steer death

VHS has issued the following news release: Steer killed at Calgary Stampede rodeo Vancouver Humane Society calls for event to be suspended   The Vancouver Humane Society (VHS) has called for the suspension of steer-wrestling at the Calgary Stampede rodeo after an animal was badly injured in the event and had to be euthanized.  Another steer died in the event during the 2009 Stampede.

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Food, Friend, Why?

Our ad “Food, Friend, Why?” raises an important and provocative moral question: why do we eat one animal and befriend another? Most of us wouldn’t dream of eating a cat or a dog, but when one considers the intelligence and sentience of farmed animals, it doesn’t make sense to consider cows or pigs or chickens as somehow so different. We certainly don’t expect everyone

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