Overwaitea first in North America to introduce store-wide Cage Eggs signage

  BC’s Overwaitea Food Group (OFG) has just become the first grocery chain in North America to feature ‘Cage Eggs’ signage on all of its stores’ shelves. OFG operates 140 stores in B.C. and Alberta under the banners Overwaitea Foods, Save-On-Foods, Urban Fare, PriceSmart Foods, Coopers Foods and Bulkley Valley Wholesale. The labels will also clearly indicate which eggs are free-run, free-range and certified

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Canada – a plant protein superpower?

Not long ago, we had an article published in the Vancouver Sun about the importance of Canada’s pulse crops (lentils, chickpeas, dried peas and beans). It may seem odd for a humane society to be enthusiastic about a somewhat obscure agricultural product, but these humble legumes could save millions of animals from factory farm misery. How? – by helping to meet the growing global

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Food, Friend, Why?

Our ad “Food, Friend, Why?” raises an important and provocative moral question: why do we eat one animal and befriend another? Most of us wouldn’t dream of eating a cat or a dog, but when one considers the intelligence and sentience of farmed animals, it doesn’t make sense to consider cows or pigs or chickens as somehow so different. We certainly don’t expect everyone

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